David Bornstein is the author of How to Change the World: Social Entrepeneurs and the Power of New Ideas (Oxford University Press, rev. ed. 2007). In an interview for Guy Kawasaki’s book Reality Check (Penguin Group, 2008) Bornstein explains what it takes to move people to take action for social change and others to just cogitate.
“Why do people who are procrastinating for months suddenly kick in gear and get their taxes done on April 14? At a certain point, the pain of not acting – getting hit with a penalty – overtakes the pain of actually doing your taxes. The same may apply to other aspects of life. There is emotional pain associated with inaction, especially if we care about something. So to the degree that we help people gain more and more exposures to problems in ways that make it more difficult to emotionally accept those problems, we will see more action.
On the other hand, there is the upside of action – the anticipated pleasure and satisfaction. … The bottom line is that we focus on the “doing good” aspects, on the sacrifice and ethical components, but we often forget to mention how wonderful it feels to take meaningful action in line with your core beliefs. Finally, people often delay because they just don’t know where to go, what to do, or how to take the first step. So there is a big need for tools that help people find their place in the field of social entrepeneurship and social innovation.”
How does i-Sparks contribute to social innovation?
Through the i-Sparks community you can share your ideas and problems you observe in your environment. i-Sparks helps identify the root cause of a problem, help develop a vision for a resolution and derive concrete next steps in the form of a project. You don’t need to be an expert to setup a project for social change because the i-Sparks community helps you achieve it together. You can tap in the vast experience and expertise of community members and grow ideas into real projects for change, projects that add value, projects that matter, projects that make a difference, projects that leave a legacy. This is the driver and vision of i-Sparks.